Skip to content
Wall Street Journal and USA Today Bestseller

SMALLBY Design

The Entrepreneur’s Guide for Growing Big While Staying Small
small-design

Small companies create value in unique ways, often outperforming much larger competitors.

In Small by Design: The Entrepreneur’s Guide for Growing Big While Staying Small, entrepreneur David Feldman reveals how small businesses can make a major impact with a minimalist mindset. The value a company creates is not a function of its size, and often, the clutter of conventional growth often crowds out actual impact. According to Feldman, it’s far better for a business to assemble essential resources and earn to apply them well, while staying deliberately, intentionally, and proudly small by design.

Advanced Praise

If you’re an entrepreneur with big ideas and a compelling purpose, this brilliant, heartfelt book will help you create a life of abundance and meaningful impact while staying small, by design.

Joey Reiman

Founder
BCG Brighthouse

In a world that celebrates big, Feldman lays out a refreshing and necessary argument for why we should consider small, as well as the merits and positive outcomes that result from this shift. This is well worth a read if you're curious about how to make the small shift that creates big results for you!

Darrah Brustein

Hybrid Business Strategist and Life Coach

Small by Design is a powerful playbook that empowers entrepreneurs to live a more satisfying life, connect authentically with people, and develop lasting relationships.

Tommy Breedlove

Wall Street Journal & USA Today Best Selling Author

Seize this opportunity to design a small company that will embrace and sustain the fullness of who you are and the impact you want to make, while cultivating a culture and community of authentic connection, meaningful engagement, and true belonging. David Feldman’s Small by Design will show you how.

Perrine Farque

Author of Inclusion: The Ultimate Secret for an Organization’s Success and founder of Inspired Human
david-feldman
About The Author

David Feldman

David Feldman is the founder of 3 Owl, an award-winning creative agency that creates nimble brand identities and elegant digital experiences to equip clients for success. With a small core team and a seasoned team of contractors, 3 Owl has generated tens of millions of dollars in added revenue for Fortune 500 and small business clients, transformed communities, and helped address the largest public health crisis in a century. In addition to being a regular writer for Forbes, he is a popular guest lecturer in marketing at Emory University’s Goizueta Business School, where he earned a unique dual degree in music and business. Feldman currently resides in Atlanta, GA.