SMALLBY Design
Small companies create value in unique ways, often outperforming much larger competitors.
In Small by Design: The Entrepreneur’s Guide for Growing Big While Staying Small, entrepreneur David Feldman reveals how small businesses can make a major impact with a minimalist mindset. The value a company creates is not a function of its size, and often, the clutter of conventional growth often crowds out actual impact. According to Feldman, it’s far better for a business to assemble essential resources and earn to apply them well, while staying deliberately, intentionally, and proudly small by design.
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David Feldman
David Feldman is the founder of 3 Owl, an award-winning creative agency that creates nimble brand identities and elegant digital experiences to equip clients for success. With a small core team and a seasoned team of contractors, 3 Owl has generated tens of millions of dollars in added revenue for Fortune 500 and small business clients, transformed communities, and helped address the largest public health crisis in a century. In addition to being a regular writer for Forbes, he is a popular guest lecturer in marketing at Emory University’s Goizueta Business School, where he earned a unique dual degree in music and business. Feldman currently resides in Atlanta, GA.