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Wall Street Journal and USA Today Bestseller


The Entrepreneur’s Guide for Growing Big While Staying Small

Small companies create value in unique ways, often outperforming much larger competitors.

In Small by Design: The Entrepreneur’s Guide for Growing Big While Staying Small, entrepreneur David Feldman reveals how small businesses can make a major impact with a minimalist mindset. The value a company creates is not a function of its size, and often, the clutter of conventional growth often crowds out actual impact. According to Feldman, it’s far better for a business to assemble essential resources and earn to apply them well, while staying deliberately, intentionally, and proudly small by design.

Advanced Praise

If you’re an entrepreneur with big ideas and a compelling purpose, this brilliant, heartfelt book will help you create a life of abundance and meaningful impact while staying small, by design.

Joey Reiman

BCG Brighthouse

In a world that celebrates big, Feldman lays out a refreshing and necessary argument for why we should consider small, as well as the merits and positive outcomes that result from this shift. This is well worth a read if you're curious about how to make the small shift that creates big results for you!

Darrah Brustein

Hybrid Business Strategist and Life Coach

Small by Design is a powerful playbook that empowers entrepreneurs to live a more satisfying life, connect authentically with people, and develop lasting relationships.

Tommy Breedlove

Wall Street Journal & USA Today Best Selling Author

Seize this opportunity to design a small company that will embrace and sustain the fullness of who you are and the impact you want to make, while cultivating a culture and community of authentic connection, meaningful engagement, and true belonging. David Feldman’s Small by Design will show you how.

Perrine Farque

Author of Inclusion: The Ultimate Secret for an Organization’s Success and founder of Inspired Human
About The Author

David Feldman

David Feldman is the founder of 3 Owl, an award-winning creative agency that creates nimble brand identities and elegant digital experiences to equip clients for success. With a small core team and a seasoned team of contractors, 3 Owl has generated tens of millions of dollars in added revenue for Fortune 500 and small business clients, transformed communities, and helped address the largest public health crisis in a century. In addition to being a regular writer for Forbes, he is a popular guest lecturer in marketing at Emory University’s Goizueta Business School, where he earned a unique dual degree in music and business. Feldman currently resides in Atlanta, GA.